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“Never Gonna Give You Up” is a dance-pop song originally performed by Rick Astley. It was released as a single from Astley’s multi-million selling debut album Whenever You Need Somebody, which was written and produced by Stock Aitken Waterman. The song was a worldwide number one hit, initially in the singer’s native United Kingdom in 1987, where it stayed at number one for five weeks and was the best selling single that year.

In a rickroll a person provides a link they claim is relevant to the topic at hand which actually takes the user to the Rick Astley video.

http://en.wikipedia.org/wiki/Never_Gonna_Give_You_Up#.22Rickroll.22_Internet_phenomenon

http://latimesblogs.latimes.com/webscout/2008/03/rick-astley-kin.html

Tiki Bar TV’s Rick Roll is the best example yet. Dr Tiki baited Twitter and Pownce with this flickr image the day before linking to the video:

Where else but Twitter can you get a great outburst like this one from Dave Winer against both Adam Curry and Jason Calacanis (start reading from the bottom):

http://twitter.com/davewiner

http://twitter.com/JasonCalacanis

http://twitter.com/adamcurry

You can keep an eye on Dave Winer here.

Gary Vaynerchuk’s Winelibrary tv is great fun, even if you are not a wine connaisseur:

This is Gary’s advice for picking a side in the Twitter colour war:

Live on qik.com from a nokia N95 with Kevin Rose and Robert Scoble in Napa:

He gives away free stuf here:

http://tv.winelibrary.com/santagaryvee

Gary speaking about web 2.0 marketing and PR:

Gary on TV:

http://view.break.com/343258 - Watch more free videos

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http://www.youtube.com/results?search_query=Gary+Vaynerchuk

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http://tv.winelibrary.com/

@garyvee

http://winelibrary.com/

http://en.wikipedia.org/wiki/Gary_Vaynerchuk

http://corkd.com/

http://garyvaynerchuk.com/

http://www.time.com/time/magazine/article/0,9171,1638446,00.html