mediaar

Cadbury understands the power of making TV ads that become web virals:

Loren Feldman is an entertainer and videographer based in New York City. He comments on the tech industry on 1938media.com. He is president of 1938media, a video production agency. He has been called “the most controversial video blogger in social media today.”

http://en.wikipedia.org/wiki/Loren_Feldman

He is a major critic of Robert Scoble:

This is his most offensive video:

I think this is his funniest video to date, parodying Shel Israel’s Fastcompany.tv show:

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http://www.1938media.com/

http://www.1938media.com/press/

http://www.youtube.com/user/1938digital

http://www.viddler.com/explore/1938media/videos/

http://1938media.blip.tv

@1938media

http://friendfeed.com/1938media

“Never Gonna Give You Up” is a dance-pop song originally performed by Rick Astley. It was released as a single from Astley’s multi-million selling debut album Whenever You Need Somebody, which was written and produced by Stock Aitken Waterman. The song was a worldwide number one hit, initially in the singer’s native United Kingdom in 1987, where it stayed at number one for five weeks and was the best selling single that year.

In a rickroll a person provides a link they claim is relevant to the topic at hand which actually takes the user to the Rick Astley video.

http://en.wikipedia.org/wiki/Never_Gonna_Give_You_Up#.22Rickroll.22_Internet_phenomenon

http://latimesblogs.latimes.com/webscout/2008/03/rick-astley-kin.html

Tiki Bar TV’s Rick Roll is the best example yet. Dr Tiki baited Twitter and Pownce with this flickr image the day before linking to the video: